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90-Day Transformation Playbook℠ cover — week-by-week executive transformation guide by Kevin Carl, ETRIS℠
Product 02 — Practitioner Execution Guide
$147

The 90-Day Transformation
Playbook℠

The operational guide no consulting firm will sell you.

A 35-page practitioner playbook with a week-by-week execution framework for the first 90 days of enterprise transformation. 9 ready-to-use templates. 12 named failure patterns. Decision gates at Day 30, 60, and 90. Personalized to your program in 24 hours.

Get the 90-Day Transformation Playbook — $147 →

The first 90 days of a transformation determine everything that follows. Get the week-by-week operational framework — personalized to your program — in 24 hours.

Get the 90-Day Transformation Playbook℠ — $147 →
The Guide

What You Get

This is not a generic framework. The 90-Day Transformation Playbook℠ is fully personalized to your assessment answers — built on decades of real transformation experience, not theoretical methodology. The 9 tools and templates included are not empty fill-in-the-blank forms: they are pre-filled with examples so you can see exactly how the information is used and how it supports the transformation journey. Your team can adapt them immediately, not spend weeks figuring out how to use them.

Assessment Form — The Only Input Needed

After purchase, you complete the assessment form — 20 to 25 minutes — that captures your program context: industry, transformation type, organization size, current phase, leadership dynamics, and key constraints. This is the only input needed. Free-form questions capture the "voice of the client" so the playbook reflects your organization's specific language, priorities, and situation.

35-Page Personalized Playbook

A practitioner-written, week-by-week execution framework for the first 90 days — fully personalized to your program profile. Not a generic project management template. A strategic-operational guide built on decades of real transformation experience, written in the language of someone who has been inside 40+ enterprise transformation programs and knows exactly where each week tends to succeed or fail.

9 Pre-Filled Example Templates

Nine executive-grade tools and templates — critically, not empty fill-in-the-blank forms. Each template is pre-filled with examples so you can see exactly how the information is used and how it aids the transformation journey. Your team adapts them immediately for your context rather than spending weeks figuring out what to put in them. Each covers a critical program management artifact that typically takes hours to build from scratch at launch.

12 Named Failure Patterns — No Filler

The 12 most common and most costly failure patterns observed across 40+ enterprise transformation programs — each named, described, and matched with specific early warning signs and mitigation actions. Your playbook includes the subset most relevant to your specific program profile, based on your assessment answers. No generic risk categories. Specific, named, actionable.

Week-by-Week Action Plan + Decision Gates

A week-by-week action plan with three structured decision gates at Day 30, 60, and 90. These are not check-box governance theater — they are the actual indicators that distinguish programs on track to deliver from programs building the debt that becomes a crisis at month six. Your stakeholder communication guide is included to keep alignment intact throughout.

Delivery Within 24 Hours

From assessment submission to your complete 35-page playbook and 9 templates in under one business day. Formatted for executive use and immediate distribution to your leadership team or program office.

The 90-Day Framework at a Glance

Days 1–30
Foundation Phase
Establish the Operating Rhythm
The first 30 days are about building the infrastructure the program will run on — governance structures, communication cadences, stakeholder alignment, and the leadership team's shared operating model. Programs that treat this phase as administrative overhead pay for it in the second and third months.
  • Program governance structure and decision rights
  • Leadership alignment session and shared narrative
  • Stakeholder mapping and communication plan
  • Risk register initialization and ownership assignment
  • Day 30 decision gate review
Days 31–60
Momentum Phase
Build and Test the Engine
The second 30 days test whether the infrastructure built in Phase 1 actually works — and surface the first real cracks in execution, leadership alignment, and stakeholder confidence. This is when most programs either solidify their operating rhythm or begin the quiet drift toward a mid-program crisis.
  • First execution sprint delivery and retrospective
  • Change impact assessment — first pass
  • Mid-program communication: honest progress update
  • Leadership alignment check — surfacing silent dissent
  • Day 60 decision gate review
Days 61–90
Stabilization Phase
Accelerate or Recalibrate
The third phase forces the decision that many programs avoid: are the conditions for sustained success in place, or do significant adjustments need to happen before the program accelerates? The Day 90 executive readout is a structured answer to that question — designed to produce a clear decision, not a status update.
  • Program health assessment across five dimensions
  • Course correction framework — if needed
  • Stakeholder confidence measurement
  • Day 90 executive readout and decision
  • 90-Day lessons framework for Phase 2 planning
The Methodology

Why It Works

Consulting firms don't sell operational playbooks. They sell their people. The knowledge that a senior managing director carries in their head about how to structure the first 90 days of a transformation — the specific rhythms, the early warning signs, the communication patterns, the governance artifacts that actually get used versus the ones that get created for optics — that knowledge is the product that justifies their daily rate. It does not get packaged into something you can buy for $147. Until now.

The 90-Day Transformation Playbook℠ was built from 25+ years of observing exactly what separates programs that establish momentum in the first quarter from programs that spend the rest of their duration trying to recover from an undisciplined launch. The patterns are consistent and predictable. Programs that build governance rigor early maintain it under pressure. Programs that achieve genuine leadership alignment in the first 30 days sustain it through the difficult mid-program stretches. Programs that communicate honestly about early progress — even when that progress is incomplete — build the stakeholder trust that survives the inevitable difficult moments.

The 12 named failure patterns are not hypothetical. They are drawn from real programs where specific, observable dynamics led to specific, costly outcomes. Most transformation failures are not surprises — they are patterns that were visible early and not acted on. The Playbook gives you the names and the early warning signs so that when you see a pattern beginning to form, you recognize it for what it is and have a ready response rather than a gut feeling that something is wrong.

Most playbooks are frameworks dressed up as advice. They give you a structure and expect you to fill it in — which means your team spends its first weeks on the transformation building the management infrastructure instead of running the program. The 90-Day Transformation Playbook℠ is built differently: the 9 templates are pre-filled with realistic examples so you can see immediately how the information is used, what good looks like, and how each artifact supports the transformation journey. You adapt them for your context in hours, not weeks. That time difference, early in a program, is the difference between momentum and drift.

The operational intelligence in this Playbook was built from practitioner roles that required doing exactly what transformation demands at the highest levels — including as Managing Director at Alvarez & Marsal, one of the world's premier turnaround and performance improvement firms, and as EVP and Global CIO at Radisson Hotel Group, leading programs across an enterprise operating in 120+ countries. Kevin Carl, Founder of Proxideo Partners, distilled those decades of practitioner experience into a direct answer to the question executives rarely get: what do the first 90 days of a major transformation actually need to look like? The 90-Day Transformation Playbook℠ is that answer.

"I've seen my share of playbooks. This one helped me address some early program dysfunction and get our teams singing from the same sheet of music. I have since used it to help me get more value out of the consultants helping us."

— EVP & COO, Consumer Retail Company

The Results

What You'll Walk Away With

About Proxideo Partners & ETRIS℠

About Proxideo Partners & ETRIS℠

Proxideo Partners brings together experience from more than 40 transformation change programs and practical experience implementing AI solutions in a variety of businesses. ETRIS℠ is the diagnostic suite of Proxideo Partners, LLC, created to give senior executives a clear readiness baseline before committing to transformation or AI adoption.

The 90-Day Transformation Playbook℠ reflects 25+ years of hands-on transformation execution — the tools, templates, and sequencing that separate programs that deliver from those that collapse under their own weight.

Kevin Carl is the Founder and Principal Advisor at Proxideo Partners. He has led or advised more than 20 enterprise transformation programs across travel and hospitality, professional services, and technology-enabled businesses. He was named one of "The Top 25 Artificial Intelligence Consultants and Leaders of 2024" by Consulting Report magazine. Previous roles include Managing Director at turnaround giant Alvarez & Marsal, General Manager and SVP of Engineering at tech unicorn Copado, Group Vice President of Global Hospitality Consulting at Oracle, EVP & Global CIO at Radisson Hotel Group, and Global Managing Director of Digital Travel at Accenture.

Frequently Asked Questions

About the 90-Day Transformation Playbook℠

What do I actually receive?
You receive a 35-page personalized playbook and 9 pre-filled example templates delivered as high-quality PDFs within 24 hours. The playbook includes a week-by-week action plan for the first 90 days, the 12 named failure patterns most relevant to your program profile with early warning signs and mitigation actions, decision gates at Day 30, 60, and 90, and a stakeholder communication guide. The 9 templates are pre-filled with realistic examples — not empty fill-in-the-blank forms — so your team can see exactly how the information is used and adapt them immediately for your context.
How long does it take to receive my report?
Your personalized 35-page playbook and 9 templates are delivered within 24 hours of completing the assessment form. The assessment takes 20 to 25 minutes. Total time from purchase to having your complete operational framework in hand: less than one business day.
What is the intake process?
After purchase, you complete the assessment form — that's the only input needed. The assessment uses a standardized set of questions that capture your program context: industry, transformation type, organization size, current phase, leadership dynamics, and key constraints. Because no two situations are exactly alike, the assessment also includes free-form text questions that capture the "voice of the client" so the playbook can reflect your organization's specific language, culture, and priorities. The whole process takes 20–25 minutes and can be completed from your current executive knowledge.
Is this personalized or generic?
Fully personalized — and that's what makes it different from every other playbook on the market. The standardized questions provide a consistent measurement framework; the free-form questions capture the specifics of your situation. Your playbook reflects your program type, your industry, your leadership dynamics, and the failure patterns most relevant to your profile. A technology transformation at a 2,000-person professional services firm looks different in its first 90 days than an operational transformation at a 500-person hospitality business. Your playbook reflects that difference.
Who is this designed for?
The 90-Day Transformation Playbook℠ is designed for senior executives — CEO, COO, CHRO, CDO — who are leading or executive-sponsoring a major enterprise transformation and need an operational framework that goes beyond a project plan. It is most valuable for leaders about to launch a new transformation initiative and wanting a practitioner's guide for the critical first quarter; executives who have seen transformation programs fail before and want this one structured for success from day one; and program leaders who are frustrated that available "methodology" content is either too high-level to be useful or too tied to a consulting firm's proprietary framework to be genuinely actionable.
Why does the first 90 days matter so much?
The first 90 days of a transformation program create the conditions for everything that follows. The operating rhythms, governance rigor, leadership alignment quality, and stakeholder trust established in the first quarter tend to persist and amplify — in both directions — over the program's full duration. Programs that establish strong execution discipline in the first 90 days are dramatically more likely to maintain momentum through their most difficult periods. Programs that drift in the first 90 days typically spend the rest of their duration fighting credibility deficits that could have been avoided. The cost of undisciplined early execution is almost always greater than the cost of investing in structured, disciplined startup.
What are the 9 templates?
The nine templates cover the critical program management and executive communication artifacts needed in the first 90 days: program kickoff communication (to internal stakeholders), leadership team alignment session agenda, stakeholder communication cadence and plan, Day 30 governance review structure, program risk register, change impact assessment (first pass), Day 60 decision gate review, mid-program course correction framework, and Day 90 executive readout. Crucially, each is pre-filled with examples — not a blank form — so your team can immediately see how the tool works and adapt it for your context in hours rather than days.
What are the 12 named failure patterns?
The 12 named failure patterns are specific, observable dynamics identified across 40+ enterprise transformation programs — each named for easy recognition, described in terms of its typical presentation, matched with early warning signs, and paired with specific executive interventions. They cover the full spectrum: from leadership alignment erosion and governance collapse to change fatigue, technology implementation dynamics, and mid-management passive resistance. Your playbook includes the failure patterns most relevant to your specific program profile — not all 12, but the ones your assessment indicates are your highest risks.
Is this a consulting engagement?
No. The 90-Day Transformation Playbook℠ is a standalone product. You receive a personalized playbook and 9 templates — not a consulting retainer, not a series of advisory calls, and not a lead into a broader engagement. The playbook is designed to be executed independently by your leadership team. If you choose to engage Proxideo Partners for direct advisory support, that is available as a separate arrangement — but it is not expected, required, or built into this product's fulfillment in any way.

The operational guide no consulting firm will sell you.

Complete the 25-question intake. Receive your personalized 35-page playbook, 9 templates, and 12 named failure patterns within 24 hours.

Get the 90-Day Transformation Playbook℠ — $147 →

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