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Business Transformation Readiness Score℠ diagnostic report cover — ETRIS℠ executive assessment by Kevin Carl
Product 01 — Executive Diagnostic
$297

Business Transformation
Readiness Score℠

Know exactly where you stand. Before you commit.

A 20-question executive diagnostic that scores your organization's transformation readiness across 5 critical pillars and delivers a personalized 15-page report with your top risk areas, a prioritized 90-day action plan, and specific recommendations — in 24 hours. Not a framework. A verdict.

Get Your Transformation Score — $297 →

Ready to know exactly where your organization stands? Complete the 20-question diagnostic and receive your personalized 15-page report within 24 hours.

Get Your Transformation Readiness Score — $297 →

What You Get

Whether you're planning a transformation and want an honest readiness baseline before committing budget and momentum — or already in a transformation where something feels off — the Transformation Readiness Score℠ delivers a scored dashboard, AI-powered expert analysis, and specific recommendations in a personalized 15-page PDF, within 24 hours of completing the assessment form. The only input required is the assessment itself.

20-Question Executive Diagnostic

A precisely engineered set of questions — not a generic survey — that maps directly to the failure modes and success factors observed across 40+ enterprise transformation programs. PMP/PMBOK research consistently shows that risk is highest at the START of a project. This diagnostic addresses those risks head-on, before they become costly. Takes 15–20 minutes. No data gathering required. Answer from your current executive knowledge.

Personalized 15-Page PDF with Scored Dashboard

A customized PDF featuring a scored dashboard and written assessment — generated specifically from your answers via AI-powered expert analysis, not a template with your name inserted. Includes specific recommendations and immediate action items to improve your transformation success likelihood. Reflects your organization's actual profile: what's working, what's exposed, and what needs to change.

5-Pillar Scoring Breakdown

Your overall readiness score is decomposed into five pillar scores, each with its own diagnosis. You'll know exactly which pillars are strengths to build on and which are vulnerabilities that need executive attention before the transformation accelerates.

Top 3 Risk Areas — Plain Language

The most actionable section of your report: a direct, practitioner-written diagnosis of the three areas most likely to derail your transformation. Written in the language of the boardroom, not the consulting deck. No hedging. No ambiguity.

Prioritized 90-Day Action Plan

A gap-based, personalized priority sequence derived directly from your pillar scores — not a generic implementation roadmap. The actions are specific to the readiness gaps your assessment identified, organized by urgency and impact, and sequenced to address your highest-risk areas first. For a full week-by-week execution framework with templates and tools, the 90-Day Transformation Playbook℠ is the natural next step.

Delivery Within 24 Hours

From assessment submission to actionable intelligence in under one business day. Your report arrives as a high-quality PDF formatted for executive review and distribution — suitable for board presentations, leadership alignment sessions, or program governance reviews.

The Five Pillars of Transformation Readiness

Why It Works

Most transformation assessments are designed to sell you something. A consulting engagement, a software platform, a change management retainer. The questions are engineered to surface needs that the vendor can conveniently address. The scoring is calibrated to make you feel capable enough to proceed — with help — but not capable enough to proceed alone. The Business Transformation Readiness Score℠ was built from the opposite premise: what would a senior executive want to know if they had no financial interest in the outcome?

The diagnostic framework behind this product was developed over 25 years of leading and advising transformation programs across travel and hospitality, professional services, financial services, and technology-enabled businesses. Those programs succeeded and failed for identifiable, repeatable reasons. The five pillars in this diagnostic are not theoretical constructs — they are the five categories where, over and over, the gap between a program's stated readiness and its actual readiness determines whether it delivers or quietly dissolves. Every question in the assessment maps directly to a failure mode or success factor observed in the field.

The AI-powered analysis layer that generates your report is trained on the same pattern library, and years of transformation experience. When your combination of answers describes a profile that looks like programs that struggled in a specific way, it surfaces that pattern and names it — not in the language of risk management frameworks, but in the plain language of executive decision-making. You will recognize your organization in the report. That recognition is the point. Generic assessments feel generic because they don't know what you're actually dealing with. This one does.

The research on project risk is unambiguous: risk is highest at the very beginning. PMI's own PMP and PMBOK frameworks identify the start of a transformation as the period when decisions carry the most long-term weight and cost the least to change — yet most executives commit significant budget, momentum, and organizational capital before they have an honest read on their actual readiness. The Business Transformation Readiness Score℠ addresses this gap directly: it gives you the evidence-based intelligence to make the right calls before the cost of changing them becomes prohibitive.

For organizations already in a transformation where "something feels off" — where momentum has stalled, leadership alignment has frayed, or the original plan no longer matches the reality on the ground — this report provides actionable insights and specific recommendations for how to steer leadership and the organization back to a better path. It identifies which pillars have degraded since launch and where to apply focused executive intervention before the program becomes difficult to course-correct.

Proxideo Partners harnesses decades of practitioner experience across enterprise transformation — spanning travel and hospitality, professional services, financial services, and technology-enabled businesses — to deliver the diagnostic intelligence behind this product. The roles behind this work include Global Managing Director of Digital Travel at Accenture, EVP and Global CIO at Radisson Hotel Group, and Managing Director at Alvarez & Marsal — one of the world's premier turnaround advisory firms. Kevin Carl, Founder of Proxideo Partners, was named one of the Top 25 Artificial Intelligence Consultants and Leaders of 2024 by Consulting Report magazine. The Business Transformation Readiness Score℠ is a practitioner's tool for executives who want the honest read before they commit, not the reassuring read that keeps consulting engagements alive.

"The report flagged three areas we hadn't fully thought through and one significant cost we had not even considered. Quickly addressing these kept us from a $2.5–3M miss in our program budget."

— Program Sponsor, Fortune 500 Healthcare Company

What You'll Walk Away With

About Proxideo Partners & ETRIS℠

Proxideo Partners brings together experience from more than 40 transformation change programs and practical experience implementing AI solutions in a variety of businesses. ETRIS℠ is the diagnostic suite of Proxideo Partners, LLC, created to give senior executives a clear readiness baseline before committing to transformation or AI adoption.

The Business Transformation Readiness Score℠ reflects 25+ years of experience leading and advising transformation programs where readiness — or the lack of it — determined the outcome.

Kevin Carl is the Founder and Principal Advisor at Proxideo Partners. He has led or advised more than 20 enterprise transformation programs across travel and hospitality, professional services, and technology-enabled businesses. He was named one of "The Top 25 Artificial Intelligence Consultants and Leaders of 2024" by Consulting Report magazine. Previous roles include Managing Director at turnaround giant Alvarez & Marsal, General Manager and SVP of Engineering at tech unicorn Copado, Group Vice President of Global Hospitality Consulting at Oracle, EVP & Global CIO at Radisson Hotel Group, and Global Managing Director of Digital Travel at Accenture.

About the Transformation Readiness Score℠

What do I actually receive?
You receive a personalized 15-page PDF report featuring a scored dashboard and written assessment. Components include: your overall transformation readiness score; individual pillar-by-pillar scores across five dimensions with a plain-language diagnosis for each; AI-powered expert analysis specific to your answers; your top 3 risk areas named and explained with immediate action items; and a prioritized 90-day action plan sequenced by urgency and impact. The report is formatted for executive distribution — suitable for board materials, leadership team sessions, or program governance reviews.
How long does it take to receive my report?
Your personalized 15-page report is delivered within 24 hours of completing the assessment form. The assessment itself takes 15 to 20 minutes — no data gathering or advance preparation required. Total time from purchase to actionable intelligence: less than one business day.
What is the intake process?
After purchase, you complete the assessment form — that's the only input needed. The assessment uses a standardized set of 20 questions developed from a data-driven, scientific approach to identifying transformation success factors and failure modes. Research and experience show common factors that consistently determine whether transformations succeed or fail — the questions are built around those factors. The assessment also includes free-form text questions that capture your "voice of the client" and allow the report to be personalized further to your specific organizational context. The whole process takes 15–20 minutes and can be completed from your current executive knowledge — no team consultation or data gathering required.
Is this personalized or generic?
Fully personalized to your answers. The standardized questions provide a consistent measurement framework; the free-form questions capture the specific details of your organization's situation, language, and priorities. The 15-page PDF report is generated from your responses — not a template with your name inserted. It reflects your organization's actual readiness profile across all five pillars. The result reads like it was written about your organization — because it was.
Who is this designed for?
The Transformation Readiness Score℠ is designed for senior executives — CEO, COO, CHRO, CDO, CIO — at companies with 200 to 5,000 employees. It is most valuable for two types of leaders: those planning a major transformation who want an honest readiness baseline before committing budget and momentum; and those already mid-program where something feels off — where momentum has stalled, leadership alignment has frayed, or the original plan no longer maps to current reality. If you are responsible for the outcome of a major organizational change initiative — whether it starts next quarter or is already underway — this diagnostic was built for you.
What is the Business Transformation Readiness Score℠?
The Business Transformation Readiness Score℠ is a 20-question executive diagnostic that evaluates your organization's readiness to execute a major transformation initiative across five critical pillars: Strategy & Vision, Leadership Alignment, Organizational Readiness, Technology & Data, and Change Capacity. Within 24 hours you receive a personalized 15-page PDF report with a scored dashboard, pillar-level scores, your top 3 risk areas diagnosed in plain language, and a prioritized 90-day action plan. Built on 25+ years of leading and advising enterprise transformation programs by Kevin Carl, former Global Managing Director at Accenture and EVP & Global CIO at Radisson Hotel Group.
Is this useful if my transformation is already underway?
Yes — and in many cases it is more valuable mid-program than at the start. When momentum has stalled, leadership alignment has frayed, or the original plan no longer maps to current reality, the Transformation Readiness Score℠ provides a clear diagnosis of which pillars have degraded since launch and where to apply focused executive intervention. Many executives use it specifically at the Day 60 or Day 90 inflection point when programs have begun to feel harder than anticipated.
Is this a lead generation tool for consulting services?
No. The Business Transformation Readiness Score℠ is a standalone product. There is no follow-on pitch, no discovery call built into the fulfillment process, and no consulting package waiting at the end. You pay for a report. You get a report. If you later choose to engage Proxideo Partners directly, that is your decision to make — it is not engineered into this product. The diagnostic was built to be genuinely useful as a standalone tool, precisely because that independence is what makes the assessment honest.
Will my answers be kept confidential?
Yes. Your responses are transmitted securely and handled on a strict need-to-know basis. They are not sold, shared, licensed, or aggregated. They are not used for benchmarking products, third-party research, or any commercial purpose beyond producing your personalized report. Your assessment is treated with the same confidentiality you would expect from a senior advisory engagement — because that is the standard we were built on.

Know exactly where you stand.

Complete the 20-question diagnostic. Receive your personalized 15-page report within 24 hours. No consulting pitch. No upsell. Just the verdict.

Get Your Transformation Readiness Score — $297 →

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